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Measurement for business (M4B) apply

Access to experts to accelerate innovation

Application form

Please complete all sections of the form below then click on submit.

The information you provide will help us review your eligibility into the programme and understand the issue, so that we can respond accordingly. Submitting the form does not guarantee support at this stage.

A company is allowed a maximum of three projects over any two year period.

* Mandatory fields

Please refer here
*Company size:Please check respective company size

*Please confirm which theme you are applying under :

The issue

Provide a title for us to refer to.
Briefly describe your business and the issue you are facing. Include technical information on the measurement or analysis problem that you need to solve and where you specifically need support. (Please keep to 1000 characters)

All information remains confidential and a Non-Disclosure Agreement can be agreed as required.

Please describe the impact it’s having on your business

  • We have not used our full Minimal Financial Assistance/ De Minimis allocation and the total amount specified in the Subsidy Rules will not be exceeded by receiving this support provided by M4B See guidance here
  • We are a UK-based company and registered at Companies House
  • Support from the programme is subject to the availability of facilities and experts
  • If supported, we agree to participate in a short post project evaluation interview

To find out how we process your personal data please read the NPL privacy notice.

If you have any questions, please contact the M4B team.

Contact us


Work with us

Our research and measurement solutions support innovation and product development. We work with companies to deliver business advantage and commercial success.
Contact our Customer Services team on +44 20 8943 7070