Share your perspective on how the AI Assurance Innovation Fund should support AI testing, measurement and evaluation
The NPL Centre for AI Measurement is seeking evidence to inform how it supports the UK's emerging AI assurance market and the development of rigorous, comparable methods for testing and evaluating AI systems.
Opens: 01 September 2026
Closes: 11:59 pm on 30 September 2026
How to respond: Complete the Call for Evidence questionnaire | View the full list of questions (PDF)
Who should respond: Those with an interest in AI testing, evaluation and assurance, including:
- Organisations that provide AI assurance, testing or evaluation products and services.
- Organisations developing, procuring or deploying AI systems, including in the public sector.
- Researchers, standards development organisations, accreditation bodies, regulators and others with expertise in AI assurance.
About the Centre for AI Measurement
The Centre for AI Measurement is a national initiative led by NPL, developing the measurement science needed to test, evaluate and assure the quality and trustworthiness of AI systems. It forms part of the UK Government’s wider programme to support safe and responsible AI adoption and strengthen the emerging market for third-party AI assurance.
Drawing on NPL’s role as the UK’s National Metrology Institute, the Centre will bring together collaborative research, practical industry application, and ecosystem coordination to advance rigorous, repeatable and comparable approaches to AI testing and evaluation and support their adoption in practice. Its work is organised around three pillars:
Measurement science and research
Building the scientific foundations for robust AI testing, evaluation and monitoring, and translating them into good practice guidance and pre-standardisation work.
Applied assurance and industry support
Working directly with industry, the public sector, and assurance providers to test assurance approaches across various sectors and use cases and support their adoption.
Community building and coordination
Strengthening collaboration, knowledge sharing and capability building to support a more connected, capable, and growing UK AI assurance ecosystem.
Why we are issuing this Call for Evidence
In September 2025, the Department for Science, Innovation and Technology (DSIT) published its Trusted Third-Party AI Assurance Roadmap, setting out the Government's ambition to grow a credible, high-quality third-party AI assurance market. The roadmap identifies several barriers to that market, including:
- The absence of an agreed basis for judging the quality and comparability of AI assurance goods and services, and the technical standards that should underpin them;
- Shortages of skills and talent;
- Gaps in assurance providers' access to the information they need about the AI systems they assess; and
- Limited support for developing innovative testing and evaluation methods as AI capabilities advance.
Through its applied assurance and industry support work, the Centre for AI Measurement aims to address the technical dimensions of these challenges – in particular, the methods, tools and evidence needed for developing and adopting rigorous and comparable testing and evaluation techniques.
This Call for Evidence gathers input from across the ecosystem so that this work reflects the practical needs and constraints of those developing, deploying and assuring AI systems. Your responses will inform the design of the Centre's industry support work, including the problems it addresses first, the sectors it prioritises and the form that support takes. For organisations interested in engaging further, the Call for Evidence also provides an opportunity to signal interest in future Centre activities and stay informed as the programme develops and call for applications open.
What we mean by AI assurance
For the purposes of this call for evidence, AI assurance refers to the process of measuring, evaluating and communicating the trustworthiness of AI systems and their components.
Assurance can be carried out at different points of the AI lifecycle and by different actors. For example, it may be conducted internally by development teams, by a buyer assessing a system during procurement, or independently by a third-party assurance provider as part of a formal audit or certification process. Independent, third-party assurance is central to building justified trust in AI and to growing a credible assurance market and is a priority for the UK Government.
This call is concerned primarily with the technical foundations that underpin these processes: the measurement science, methods, metrics, tools and infrastructure used to test and evaluate AI. The Centre's distinctive role is in measurement science - defining how AI should be measured and evaluated in ways that are scientifically rigorous, reproducible and comparable. Better measurement strengthens assurance wherever it is done, whether inside an organisation or by a third-party provider.
We are less focused, in this call, on the broader governance, legal, organisational and regulatory aspects of AI assurance. These are important elements in the AI assurance toolbox, but they are not the primary concern of this programme. Other initiatives address them, which we do not want to duplicate.
How to respond
1
Download the full list of questions (PDF) to review before you start.
2
Complete the Call for Evidence questionnaire. It should take approximately 20-30 minutes.
3
Submit your response by 11:59 pm on 30 September 2026.
If you would prefer to respond in another format, or have questions about this Call for Evidence, please contact us at ai-measurement@npl.co.uk.
Your response, confidentiality and personal data
NPL does not intend to publish individual responses to this Call for Evidence. We expect to publish a summary of the insights gathered, which may take the form of a report or a blog post. Any findings included in this publication will be presented at an aggregated level and will not be attributed to individual respondents or organisations.
Responses about your organisation’s needs, interests and participation. Some questions ask about your organisation’s specific needs, constraints and intentions. We recognise these answers may be commercially sensitive. We will therefore treat them as non-attributable: we will use them to inform the design of the Centre’s support programme, and any findings we draw from them will be reported only in aggregated, anonymised form. Where a group of respondents is small enough that aggregation alone would not protect the source, we will not report those responses in any way that could identify you.
You can also ask us to keep all or part of your response confidential. If you would like us to do so, please indicate this clearly in your response, telling us which parts you would like to keep confidential, and they will not be included in the aggregated findings published. We will respect any request for confidentiality, subject to our legal obligations to disclose information, for example under the Freedom of Information Act 2000, or where otherwise required by law.
Personal data submitted through this Call for Evidence will be handled in accordance with the NPL Privacy Notice. If you have any questions about confidentiality or how we will use your response, please contact us at ai-measurement@npl.co.uk.